Unlocking cloud services potential through Behavioral Billing™
WALTHAM, Mass., May 20, 2013 – MetraTech Corp., the leading provider of Agreements-Based Billing™, commerce and compensation solutions, today announced that Founder and CEO Scott Swartz will deliver a keynote address at the Cloud Computing Association’s (CCA) Cloud Computing East 2013. The event is taking place at the Marriott Boston Copley Place in Boston from May 19-21. Scott Swartz will present an infrastructure-as-a-service (IaaS) case study in his keynote titled, “Make Billing Behave” as part of the Cloud Computing for Financial Services fCLOUD© track on May 20 from 2:30 to 2:50 p.m. ET.
Financial services firms, utilities, healthcare and businesses in other industries can create pricing models to drive customer behavior and service stickiness. As companies move their businesses to the cloud and offer more cloud-based services, they must determine how to best monetize business models. In his presentation, Scott Swartz will discuss the need to maintain elasticity and flexible pricing to support differentiated business models — not just simple, recurring subscriptions — to enable cloud-based service providers to fluidly adjust price points based on usage or other behavior.
“Because the cloud-based delivery model is based upon flexibility and on-demand delivery, the billing structure underpinning these services must be just as elastic,” said Scott Swartz. “While this may not have always been the case, more cloud service providers are now adopting flexible pricing models, including peak and off-peak rates to drive customer behavior.”