To Future Proof or Not, That is the Question
Jun 18, 2013 by
Esmeralda Swartz, CMO "To be, or not to be" is the famous opening phrase of Hamlet’s well-known soliloquy in Shakespeare’s play Hamlet. In the soliloquy, Hamlet questions the meaning of life, and whether or not it is worthwhile to stay alive when life contains so many risks and hardships. He concludes that the primary reason people stay alive is due to a fear of death and the uncertainty of what lies beyond. Now what does this passage in Hamlet have to do with future proofing a business or monetization?
