Commerce is driven by agreements between sellers and buyers. The best agreements can be fluidly negotiated and flexible enough to meet the needs of both sides. This allows a business to be able to adapt to new markets, new business models, or competition, giving them a distinct advantage.
At MetraTech, our goal is straight forward: to simplify and enable global commerce innovation, while helping businesses transform and respond to an ever-changing customer and partner relationship landscape.
In 1995, prior to founding the company, what was to become MetraTech’s core team encountered the limitations of their Business Support Systems (BSS) while attempting to implement an innovative business model. Their BSS was forcing unacceptable compromises to their internal processes and was limiting their ability to interact with customers and partners. The systems in question provided a broad range of modules and plenty of features. But many of these features weren’t a fit for what they needed. In fact, every time the team attempted to innovate or simply diverge from what the systems had been specifically designed to do it resulted in extended timelines, increased cost, and risk. Surely, the team reasoned, there had to be a better approach.
They observed that the extensions required to adapt their systems for the innovations they wanted caused a ripple effect across many parts of their system. If the system could be made aware of extensions and self-adjust to modifications, much of the handcrafted coding and schema changes required by these extensions could be eliminated. This was the origin of MetraTech, a provider of billing platforms based on metadata, where each part of the system uses metadata to describe actual data structures and its processing.
The billing component of a BSS is almost never standalone. It needs to be integrated with other software components to create a complete solution. MetraTech’s flexibility in extending its processing and data model makes this easy and has led to creating the most innovative monetization solution in the market today. MetraTech’s approach is characterized by the simple premise that:
Billing should fit your business model, not force your business model to fit billing.
Imagine. Innovate. Don’t Compromise.