MetraNet billing provides the flexibility that Affiliate Marketing networks, digital marketers, traditional publishers and others require.
The media and entertainment industry, especially digital media, is currently undergoing change at unprecedented rates. This is directly affecting long-standing industry players as budgets are rapidly shifting from traditional media to new media products and channels. Publishers are experiencing increased competition from websites that have become important players almost overnight. Advertisers require optimization of their marketing spend and demand performance-based pricing to provide the returns they need. The challenges in the media and entertainment marketplace are numerous:
- Pricing – the continued change in digital marketing pricing models require constant systemic change in order to support the latest trends (CPC, CPM, etc.)
- Competition – the growth over the past four years in the number of ad networks, agencies, and publishers require companies to differentiate themselves while at the same time moving quickly as industry trends shift.
- Customer attrition and reliability – Frustration build-up both in the agency and advertiser community is rife as publishers and networks are challenged with the accuracy and transparency of their billing information.
- Premium services – A strong push by advertisers towards ‘pay for performance’ and revenue sharing models is replacing some of the traditional service and channel fees.
At the center of these realities is a lack of the pricing, billing, settlement and reconciliation infrastructure that is required in order to support the scale and complexity increasingly demanded by the Media and Entertainment vertical. Those who deploy billing systems still find themselves unable to provide the pricing flexibility that is required in order to effectively monetize growth, manage yields, and outsmart competition.
MetraNet provides the flexibility that Affiliate Marketing networks, digital marketing, and traditional publishers require in order to address the challenge:
- Quick time-to-market of any pricing model
- Quick time-to-market of charging for additional service or any service mode
- Introduce additional brands (price plans) to cater for additional segments
- Create price bundles and special offers
- Easily migrate advertisers from low value campaigns to premium services and vise a versa
- Provide self service capabilities for the advertiser to manage its pricing options and optimize its advertising spend.
- Reconciliation of transactions against campaigns contracts and customer obligations.
- Scale operations as additional business lines, channels and products are introduced while reducing operational costs.